Clover Technology
Is Clover Point of Sale System the Best for Your Small Business?
Every business has different financial, and infrastructure needs and for small businesses, each decision has a big impact. The method of using a traditional register and credit card reader might seem like the standard. But, by investing in a modern, up-to-date point-of-sale system, small businesses can upgrade to something that improves business success.
A Clover point-of-sale system in Destin is not just about credit card payment processing and other transactions. Today’s POS systems do much more, especially for small businesses where every dollar counts and every minute is worth a lot of money.
Understanding Clover Point of Sale Systems
Clover POS systems in Destin can automate and replace your traditional register and do many other things to streamline small business workflow. Clover POS systems are a form of software with many options and additions to handle everything from credit card payment processing to inventory tracking. Common features include digital receipts, order management, customer relationship management, and employee scheduling. Yes, your Clover POS system can do that!
Another great feature: Clover POS systems in Destin can sync with the cloud so that you can access sales, refunds, deposits, reports, and other information from any location. Small business owners are busy people who may not always be on-site when they need details. Cloud-based POS systems fills in the gaps.
How Clover POS systems Benefits Your Small Business
Small business owners don’t have a lot of time and are often operating with small margins. An issue like inventory and sales not matching up can completely derail your day — and it can slow your employees down to the point that customer service suffers.
An automated POS system ensures that both small business owners and their employees can spend more time on activities that impact sales. A Clover POS system also reduces human error and improves efficiency, again contributing to a better business.
Customer relationship management features also benefit a small business. Loyalty matters for small companies, and with a smart Clover POS system, you can get to know your customers and their needs. Your inventory will reflect actual customer buying habits, your clients will appreciate the ease of transactions, and you can easily offer things such as loyalty programs or birthday discounts without having to manually track information.
As your business grows, your Clover POS system in Destin can scale with your needs. Modern POS systems are modular, so you can add more devices, apps and accessories as needed.
Working with Gateway Payments
We are a local merchant services provider serving the Emerald Coast. We know what small businesses in Destin and the surrounding area need for payment processing and POS systems, and we’re committed to offering you only the best technology. Each small business deserves success and a solution that is tailored to their needs, budget, and goals.
Work with us and let’s see if Clover is the best point of sale system for your small business. Get in touch today.
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Using Clover Point of Sale Systems to Boost eCommerce
If your business is not already using an integrated point-of-sale system to improve eCommerce sales, it’s time to start! You can grow your business online with a Clover POS system, whether you’ve been online for a long time or are just branching out. By integrating your payment processing system with your website or building a new integrated website, every aspect of online sales is managed in one place.
Customers expect a seamless, easy-to-navigate experience, whether online, using a mobile app, or in your brick-and-mortar location. They want consistency and high-quality service — and if they get it, they will come back for more! So, using a Clover POS system that synchronizes information like orders, inventory, and customer data across your channels makes sense.
How do Clover Point of Sale Systems and eCommerce Connect?
Your Clover point of sale system is how your company manages payment processing, and it’s also software that collects sales data. With a modern POS system, this data goes beyond basic purchase information.
Your eCommerce platform is how customers can shop or book online. And it’s the business's infrastructure behind those sales and bookings. Your Clover eCommerce platform also has inventory, customer accounts, and sales data.
When these two systems work together, eCommerce is more efficient and reliable, with data that makes a difference to your success.
The Benefits of Clover Integrated eCommerce
By integrating your Clover POS system and your eCommerce platform, you can tailor the system to your company’s needs. That includes selling products and accepting payments online, creating an online menu or service list, or enabling online appointment bookings. Your customers get the same information and service they expect from an in-person visit, with more flexibility.
By bringing your business online with Clover, you have more opportunities to reach a greater range of people. You can sell on your website or social media and know that each method is not only reaching a broad audience; it’s also being tracked and managed by your Clover POS system.
On the business side, you can manage all your sales channels in one dashboard, which you can access from any device with internet connectivity. Inventory is updated across one system, so online sales don’t impact in-person sales and vice versa.
There is no need for someone on staff to track this information as it’s all automated, saving your company time. In fact, with an integrated Clover POS system and eCommerce platform, employees don’t need to waste any time taking manual orders or putting POS data into the eCommerce platform. Instead, they can help your customers and make more sales.
Clover Online Credit Card Processing for Small Businesses
What is a virtual terminal for online credit card processing and how can it benefit your small business? If you’ve ever made a payment online or over the phone, you may have used the business’s virtual terminal for payment processing. They are a typical feature of e-commerce, but for small businesses especially, this online credit card processing can open up many other opportunities.
How Clover Virtual Terminals Work
A virtual terminal for online credit card processing is an option with a Clover point of sale system. Customers provide you their credit card information through a secure form on your website, or over the phone.
On the business side, you access a web-based application from any place and any device with an internet connection, including desktop computers, laptops, tablets and smartphones. The Clover virtual terminal is in a secure section of the merchant services provider’s website, and you simply enter the payment information into the software for secure payment processing.
Are Clover Virtual Terminals Secure?
When you work with Clover Payment Processors you can rest assured that online credit card processing is safe and secure. Clover terminals are hosted on secure servers and use other security features including identity verification. The online credit card processing Clover offers is in a PCI compliant environment with end-to-end encryption.
The Benefits of Online Credit Card Processing with Clover
With a Clover virtual terminal, you will never miss a sale. It offers flexibility and convenience, allowing you and your staff to handle credit and debit card payments anywhere, any time.
If you take your business on the road — to a trade show, a pop-up sale, or as a delivery, for example — your Clover payment system comes with you, using a virtual terminal. That means more options to make more sales, including via e-commerce!
You can also request customer payments by email and allow customers to pay you by credit or debit card online, send digital receipts by email, and otherwise give your customers plenty of options.
Working with Gateway Payments
As a local merchant services provider serving the Emerald Coast, we’re committed to helping our business community thrive. We’re happy to work with your company to offer Clover online credit card processing solutions that expand your opportunities to make money and build customer loyalty. We know that virtual terminals are fast, flexible and convenient, and poised to change your business for the better.
Want to learn more about Clover online credit card processing? Get in touch with our team today!
Key Terms to Know
There is a handful of terms to keep in mind when it comes to payment processing.
Understanding these will help ensure that you recognize potential issues and make the right decisions. Listed below are some of the most notable.
Payment Gateway
A payment gateway is a type of payment processor that helps businesses accept credit cards and electronic payments. Payment gateways encrypt sensitive information, such as credit card numbers, to make sure that it is secure during transit. Otherwise, criminals would be able to access this data.
Merchant Account
A merchant account is a type of bank account that allows businesses to accept credit card payments.
In order to open a merchant account, businesses must first apply and receive approval from a bank or financial institution. Then, businesses will need to set up a payment gateway to start accepting credit card payments.
From here, businesses can start processing payments.
Tokenization
This term refers to the process of replacing sensitive data, such as a credit card number, with a “token” that is unique to the transaction. Tokenization helps to secure data and prevent fraud through this practice.
So, it's essential for businesses to understand how tokenization works to best protect their customers' information.
End-to-End Encryption
This term refers to the process of encrypting data from the time it is entered into the system until it is decrypted at the other end. This helps to ensure that data is secure and cannot be intercepted or tampered with during transit.
As a result, it is one of the most important characteristics of a reliable payment processor.
Chargebacks
A chargeback is a type of refund that is issued when a customer disputes a charge on their credit card statement.
Chargebacks can be costly for businesses, so it’s important to take steps to avoid them. Unfortunately, some people attempt to maliciously use chargebacks to receive products or services for free.
Chargebacks also occur when criminals use stolen financial information.
What Are the Benefits of Using a Payment Processor?
There are many benefits of using a payment processor, but the most important one is that it makes online transactions more secure.
Payment processors use several security measures to protect your information, which helps to reduce the risk of fraud and identity theft.
Another benefit of using a payment processor is that it can help you save money on transaction fees. When you use a reputable payment processor, you can avoid paying the high transaction fees that come with using a credit or debit card.
Finally, payment processors can help to streamline your online transactions. You can keep track of all your transactions in one place, which makes it easier to manage your finances.
Are There Any Risks?
There are always risks associated with any type of online transaction, but the risks are relatively low when you use a reputable payment processor. Unfortunately, the cybercrime industry is projected to be worth over $10 trillion by 2025. So, it’s more important than ever before to maintain security on your eCommerce site.
The best way to reduce your risk is to choose a processor that offers a secure platform and has a good reputation. This will help make sure that you avoid problems in the future that you may have otherwise encountered.
How Can I Benefit from Working with a Professional?
A good processor will offer a secure platform, competitive rates, and excellent customer service. In addition, a professional can help you save time and money by streamlining your transactions.
You can avoid the hassle of dealing with multiple vendors, and you can focus on running your business. Additionally, when you work with a professional, you can be assured that your transactions will be processed quickly and efficiently.
Payment Processors Don’t Have to Be Complicated
It might seem difficult at first to understand payment processors, but it’s easier than you might expect it to be. Make sure that you keep the above guidelines in mind so you can avoid problems you may have encountered.
Looking for more information about how we can help? Reach out to us today to see what we can do.
