Elavon Technology
The Benefits of Elavon Point of Sale Systems
At Gateway Payments, we aim to be a one-stop merchant service provider for all small businesses. That means we offer a variety of payment processing solutions, so you can choose the technology that best suits your business. One of the point-of-sale systems we offer is Elavon, a payment platform with many benefits.
Elavon understands that payments are one of the most frequent interactions between businesses and customers. They know that a flexible, intuitive payment option is the key.
Are you wondering if Elavon is right for your business? Here are a few features and how they can improve your small business’s success!
What is a POS System?
First, let’s briefly discuss POS systems. You might think of a conventional, basic payment terminal with paper printouts you stash in a cash register. Those are the payment terminals of the past!
A point-of-sale system, working to its full advantage, combines software and hardware to make sales and collect vital data for your small business. Today, they’re digital and often cloud-based, so you can take the payment processing to your customers wherever they may be and access the information you need from anywhere, any time.
Elavon is one vendor that offers top-of-the-line POS systems, ensuring smooth sales for your customers and valuable data for your business.
Point of Sale System for In-Person Transactions
Elavon’s hardware options are some of the best in the industry. Their Poynt smart terminals are the latest in payment technology, with a sleek and compact design that elevates the customer experience.
Poynt is a wireless, dual touchscreen terminal that is mobile, allowing your small business to accept payments anywhere. Customers can use chip and pin, Interac or countless payment methods, including Apple Pay or Android Pay. And, when Elavon says Poynt is mobile, they mean it — it’s equipped with Wi-Fi and broadband so that you can take the system anywhere your customers are.
The newest Poynt terminals have a full tablet display and every credit card terminal function. Your clients are sure to appreciate an easy-to-navigate, slick system that adds an extra element of sophistication to everything you do.
Robust Reporting and Settlement Tools
While Elavon’s point-of-sale systems offer fast, intuitive payment processing for customers, they also work just as hard to benefit your business on the back end. The reporting and settlements functions are just as user-friendly for your staff as the POS system is for customers. You can access vital information about your business from the Poynt, other hardware terminal screens, or any internet-connected device.
The benefit of this modern POS system is the ability to monitor sales and transaction activity. You can follow trends and plan for success based on real-time data.
We’re here to help you determine the best POS system for your business. Get in touch with our team for a consultation!
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Make Contactless Payments Work for Your Business with Elavon Technology
When considering payment processing options for your business, don’t forget the power of contactless payment! This payment processing method is fast and convenient; customers are looking for from every company.
If you can allow your customers to tap and pay, use a mobile wallet, or use online credit card payment processing to allow for mobile orders and online payments, you are expanding options for sales. It also takes less time to complete on the business side, allowing for more sales in a shorter time frame.
The Security of Contactless Credit Card Processing with Elavon
Fraud protection and security may be a concern for customers who haven’t used contactless payment before or are reluctant to do so. But contactless payments offer added fraud protection! Contactless cards have the lowest fraud rate of any type of card payment, according to Elavon, one of our online credit card processing vendors.
Contactless cards use tokenization technology. Tokenization replaces sensitive card data with a unique ID symbol, or token, which shares essential data information without compromising security. The token replaces the card credentials, so the details are encrypted, and nothing identifiable is transmitted.
Elavon Mobile Credit Card Processing
Tap-and-pay systems might be your first go-to when you think about contactless payments. However, there are other options for contactless, including mobile point-of-sale terminals and online credit card processing.
A mobile credit card processing or point-of-sale terminal simply means a POS system that can move around. Bring checkout to your customers wherever they may be, getting clients through checkout faster and working with contactless payment for the utmost flexibility.
Elavon online credit card processing allows customers to shop in-store and finish shopping online, another excellent example of contactless convenience. Because your point-of-sale system is integrated across all channels, it doesn’t make a difference if your clients choose to check out online or in-store. Inventory, customer data, and other sales information are shared across all channels.
Better Customer and Staff Experience
Customers enjoy contactless payment — it makes for a smoother, quicker checkout experience. For your business, that translates to return visits and customer loyalty. Nobody likes waiting in line, but everyone loves convenience, and when you offer your customers options, they will come back again and again.
Elavon contactless payments also improve the experience for your staff. Workers can spend less time managing card machines or counting cash and more time working with customers to provide their needed service and expertise. Everyone benefits, and you will see the difference in your profits.
Gateway Payments will work with you to find the best contactless payment technology for your company. Get in touch today!
Elavon eCommerce: Accept Payments Online!
When you expand your business to accept payments online, you significantly improve your chances of attracting new customers and making more sales. Even if your business is mainly in-person, offering the option of online payment for goods or services adds convenience for your customers and flexibility for your business.
Integrating Elavon Point of Sale Systems and eCommerce
Your Elavon point of sale system is not just a card reader connected to your cash register! A modern point-of-sale system can act as a bridge to your eCommerce platform. It allows you to share data between your brick-and-mortar store, its sales, and your web or mobile commerce platform.
Why does that matter? Here is an example. If your business manages eCommerce manually, you might take orders for online sales but not process them until you have time. In the meantime, let’s say your in-person store got busy, and you made many sales.
When you go to process and fulfil the online orders, it turns out that you can’t do it because your inventory wasn’t reflected accurately online. The result is a frustrated customer, a lost sale, and lost time on the business side with no reward.
An integrated Elavon point-of-sale system, however, keeps all data up to date in real time. If your business makes an online sale, it’s reflected in your inventory across all channels. You’ll know which items are selling quickly, which need a boost, and what requires a restock immediately.
Another factor with manual sales processing: it’s a lot of work and prone to error. Integrating your Elavon POS system and your eCommerce platform automates data entry, reconciliation, and reporting. This means more time for customer service and fewer human errors that could impact business success.
The Benefits of Elavon eCommerce
At Gateway Payments, we’re committed to consultation, through which we find your business the best possible technology solutions. Elavon is one of our options, with innovative online payment solutions to meet your business needs.
Elavon offers secure online payment processing for your eCommerce business, but their offerings do not stop there. If you have a mobile app or are considering adding one to your sales channels, Elavon will integrate easily. And, wherever you are taking online payments from customers, Elavon allows for digital wallets, so your customers have choices, including using Apple Pay, Visa Checkout, Masterpass and PayPal.
Elavon’s eCommerce solutions reduce cart abandonment by simplifying the buying process, whether on an app or via a website. Because your customers can use one of the top four digital wallets, they are more likely to complete their purchase. And Elavon is committed to security, ensuring that your eCommerce sales are protected from fraud.
Are you interested in learning more about eCommerce, online credit card payment processing, and how the two can improve your business? Gateway Payments specializes in matching small businesses with payment processing systems that are affordable, easy to use, and beneficial to both customers and companies. Get in touch and let’s find the right system for you.
Key Terms to Know
There is a handful of terms to keep in mind when it comes to payment processing.
Understanding these will help ensure that you recognize potential issues and make the right decisions. Listed below are some of the most notable.
Payment Gateway
A payment gateway is a type of payment processor that helps businesses accept credit cards and electronic payments. Payment gateways encrypt sensitive information, such as credit card numbers, to make sure that it is secure during transit. Otherwise, criminals would be able to access this data.
Merchant Account
A merchant account is a type of bank account that allows businesses to accept credit card payments.
In order to open a merchant account, businesses must first apply and receive approval from a bank or financial institution. Then, businesses will need to set up a payment gateway to start accepting credit card payments.
From here, businesses can start processing payments.
Tokenization
This term refers to the process of replacing sensitive data, such as a credit card number, with a “token” that is unique to the transaction. Tokenization helps to secure data and prevent fraud through this practice.
So, it's essential for businesses to understand how tokenization works to best protect their customers' information.
End-to-End Encryption
This term refers to the process of encrypting data from the time it is entered into the system until it is decrypted at the other end. This helps to ensure that data is secure and cannot be intercepted or tampered with during transit.
As a result, it is one of the most important characteristics of a reliable payment processor.
Chargebacks
A chargeback is a type of refund that is issued when a customer disputes a charge on their credit card statement.
Chargebacks can be costly for businesses, so it’s important to take steps to avoid them. Unfortunately, some people attempt to maliciously use chargebacks to receive products or services for free.
Chargebacks also occur when criminals use stolen financial information.
What Are the Benefits of Using a Payment Processor?
There are many benefits of using a payment processor, but the most important one is that it makes online transactions more secure.
Payment processors use several security measures to protect your information, which helps to reduce the risk of fraud and identity theft.
Another benefit of using a payment processor is that it can help you save money on transaction fees. When you use a reputable payment processor, you can avoid paying the high transaction fees that come with using a credit or debit card.
Finally, payment processors can help to streamline your online transactions. You can keep track of all your transactions in one place, which makes it easier to manage your finances.
Are There Any Risks?
There are always risks associated with any type of online transaction, but the risks are relatively low when you use a reputable payment processor. Unfortunately, the cybercrime industry is projected to be worth over $10 trillion by 2025. So, it’s more important than ever before to maintain security on your eCommerce site.
The best way to reduce your risk is to choose a processor that offers a secure platform and has a good reputation. This will help make sure that you avoid problems in the future that you may have otherwise encountered.
How Can I Benefit from Working with a Professional?
A good processor will offer a secure platform, competitive rates, and excellent customer service. In addition, a professional can help you save time and money by streamlining your transactions.
You can avoid the hassle of dealing with multiple vendors, and you can focus on running your business. Additionally, when you work with a professional, you can be assured that your transactions will be processed quickly and efficiently.
Payment Processors Don’t Have to Be Complicated
It might seem difficult at first to understand payment processors, but it’s easier than you might expect it to be. Make sure that you keep the above guidelines in mind so you can avoid problems you may have encountered.
Looking for more information about how we can help? Reach out to us today to see what we can do.
